No jargon Ready to use immediately Personal consulting GDPR-compliant Made in Munich
AI Consulting · Munich · Germany

AI that actually helps, for every moment of your working day.

Artificial intelligence offers enormous opportunities, for people who understand it and use it purposefully. We get you ready for that: clear, personal, ready to use immediately.

See the AI Starter Kit → Start the AI check
HB STUDIO
50+Target audience
SMEand businesses
100%Personal
DEGDPR
Free · 2 minutes

How AI-ready are you, really?

7 targeted questions show you exactly where you stand today and which guide or product fits you best.

7 questions ~2 minutes No prior knowledge needed GDPR-compliant
Start the AI check now →
AI Quickcheck Question 2 of 7

Have you ever used an AI like ChatGPT or Claude?

Never
Tried it once or twice
I use it occasionally
I use it regularly
Start the check →
Our products

Get started right away, no consulting needed

Field-tested guides and templates you can use immediately. No prior knowledge needed.

Comparison
AI Tool Comparison
The 12 most important AI tools for beginners

Which tool fits me? This guide compares the 12 most important AI tools by GDPR status, price, difficulty and use case.

  • 12 tools compared in detail
  • GDPR status for every tool
  • Price overview and difficulty level
  • Concrete practical tips per tool
  • Continuously updated
€19one-time · instant download
See it now →
Bestseller
Starter Kit
AI Starter Kit
32 prompt templates + 6 prompting methods

Open ChatGPT or Claude, copy a prompt, replace the placeholders, done. For individuals and small businesses with no prior knowledge.

  • 32 ready-to-use prompt templates
  • 6 prompting methods explained clearly
  • Categories: everyday life, work, communication, finances
  • Built with GDPR in mind
  • Works with ChatGPT, Claude, Gemini and more
€29one-time · instant download
See it now →
New
AI Assistant
AI as Your Personal Assistant
7 chapters · 23 ready-to-use prompts with examples

Your complete guide to everyday AI: from emails and planning to connecting other tools. Every prompt comes with a concrete example ready to copy.

  • 7 chapters: email, planning, research, writing, automation, organization, integrations
  • 23 ready-to-use prompts with example inputs
  • Tool-independent: works with ChatGPT, Claude, Gemini and more
  • Chapters on Zapier, Make and similar, no coding required
  • GDPR notes for all recommended tools
€39one-time · instant download
See it now →
Save up to 29%

More together, our bundles

Two or more products combined at a reduced price.

Beginner Bundle
Starter Kit + Tool Comparison

For a quick start with no prior knowledge. The perfect combination for absolute beginners.

€39 €48 Save 19%
Recommended
Complete Bundle
Starter Kit + Assistant Guide + Tool Comparison

All three products in one. The complete introduction to using AI: from your first prompts to automation.

€69 €87 Save 29%
Industry Bundle
Assistant Guide + your industry guide

The AI Assistant Guide combined with the right guide for your industry. Ideal for the self-employed and SMEs.

€59 €68 Save 13%
Industry Guides

AI workflows for your industry

Not generic AI knowledge, but concrete workflows that save time in your industry right away.

Industry Guide
AI for Medical Practices
More time for patients, less paperwork.

5 GDPR-compliant workflows for practice owners and medical assistants: from appointment communication to patient information.

Appointment communication Patient information Medical letters Reviews Newsletters
€29one-time · instant download
See the guide →
Industry Guide
AI for Trade Businesses
Less office work. More craft.

5 workflows for owners and teams: from quotes to social media. Save up to 6 hours a week.

Quotes Customer communication Invoices Staff Reviews
€29one-time · instant download
See the guide →
Industry Guide
AI for Architecture Firms
Less desk work. More design.

5 workflows for small firms: from project descriptions to portfolios. Save up to 5 hours a week.

Project descriptions Client communication Fee proposals Portfolio
€29one-time · instant download
See the guide →
Industry Guide
AI for the Self-Employed
More time for what you're actually good at.

5 workflows for freelancers and consultants: from service descriptions to quotes to project documentation.

Describing services Quotes Payment reminders Customer feedback
€29one-time · instant download
See the guide →
Industry Guide
AI for Hospitality
Less paperwork. More service.

5 workflows for restaurants, cafés and bars: from social media to reservations. Includes EU food labeling and health-claims notes.

Social media Reviews Events Staff Reservations
€29one-time · instant download
See the guide →
Industry Guide
AI for Retail
Less paperwork. Closer to your customers.

5 workflows for shops and specialty stores: from product copy to promotions. Compliant with German trade and pricing law.

Product copy Social media Customer emails Reviews Promotions
€29one-time · instant download
See the guide →
Industry Guide
AI for Coaches
More time for your clients.

5 workflows for business, career, life and health coaches. With a GDPR Art. 9 focus and a clear line drawn against therapy.

Offers Content Appointment emails Newsletters Invoices
€29one-time · instant download
See the guide →
Industry Guide
AI for Real Estate Agents
Less desk work. More closings.

5 workflows for agents and small offices. Includes notes on German real estate law and mandatory energy-certificate disclosures in listings.

Listing copy Inquiries Follow-ups Lead generation Social media
€29one-time · instant download
See the guide →
On request
Your industry isn't listed?
We build custom AI guides for any industry.

Whether you're a tax advisor, real estate agent, physiotherapist or insurance broker, we develop a tailor-made AI guide specifically for your everyday work.

Custom workflows Industry-specific GDPR-compliant
Get in touch →
1-on-1 Consulting

When a guide isn't enough

We analyze your specific problem and, together with our network of experts, design a tailor-made solution: from the first idea to implementation.

01
Initial consultation
30-min. video call with Linda or Julius. You describe your problem, we analyze it together.
→
02
Concept
We develop a concrete solution, either ourselves or with a matching expert from our network.
→
03
Implementation
Align on the concept, then implement it. We stay with you until it's running smoothly in your daily work.
The starting point

Initial consultation: problem analysis in 30 minutes

In the initial consultation you don't just hear from us, you get a concrete first assessment: which AI tools are worth considering, roughly what a solution costs, and how much effort implementation takes. If you continue working with us afterward, the consultation fee is credited 100% toward the next package.

Video call · 30 minutes With Linda or Julius Written summary afterward Credited toward a follow-up project
€79one-time
Get in touch now →
Packages

Tailored to your situation

Two packages, clearly scoped for freelancers and for small to medium businesses. Both include the initial consultation and are cheaper than booking individually.

For the self-employed
Solo Package
Concrete problem, clear solution
€789 instead of €870
Save 9%
  • Initial consultation (30 min.): problem analysis
  • 2 hours concept: solution gets worked out
  • 3 hours implementation, by us or our expert network
  • Written documentation
  • 2 weeks of email support after completion

Good fit for: freelancers, coaches, solo consultants with one concrete workflow they want to automate.

Get in touch →
Recommended
For SMEs & teams
Business Package
Strategic AI rollout for your team
€1,690 instead of €1,879
Save 10%
  • Initial consultation (30 min.): problem analysis
  • 4 hours concept, set up strategically
  • 8 hours implementation, by our expert network
  • Staff training (1× 90 min.)
  • 4 weeks of email support after completion
  • GDPR review of the solution

Good fit for: companies with roughly 5+ employees who want to roll out AI in a structured way: from strategy to team adoption.

Get in touch →
Prefer flexibility? Hourly rates also available.
€150 / hr
Consulting & Concept

Strategic consulting with Linda or Julius. Also for complex questions around AI tools, GDPR and workflow design.

€120 / hr
Implementation

Concrete technical implementation by our expert network: tool integration, automation, setup.

All prices plus 19% VAT. Minimum booking 2 hours. After the initial consultation we prepare a concrete quote.

See all consulting details →
About us

We're Linda & Julius

A small team from Munich who believe AI should be accessible to everyone, not just tech giants. We advise people and businesses who want to understand and use AI. No jargon. Just AI that works.

Portrait of Linda, co-founder of H&B Studio
Linda
Content, Design & Consulting

Linda translates complex AI topics into plain language and makes sure even beginners feel at home right away. She's your contact for content and design.

Portrait of Julius, co-founder of H&B Studio
Julius
Technology & Automation

Julius takes care of everything technical: from the website to automation to data protection. His standard: the tech should be invisible and just work.

AI consulting for 50+ No IT background needed GDPR-compliant Made in Munich
Why H&B Studio

What you can count on

100%
GDPR-compliant

Every recommendation comes with a data protection note. Server locations included.

€0
Risk to get started

Free AI check and initial consultation. You decide only after that.

Munich
Personally reachable

Real people, no call center. Response within 24 hours.

From the blog

AI explained simply

Industry
Writing quotes with AI: fifteen minutes instead of two hours

The quote decides whether you get the job, and it costs the self-employed the most unpaid time. How AI can handle the fr…

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Becoming visible as a coach: AI for content, without medical promises

Coaching lives on trust, and trust comes from visibility. But if you talk online about stress and self-…

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Product copy with AI: sell faster, without risking a legal warning

Hundreds of items, every one needs a description. AI does in three minutes what costs you fifteen. But …

Read more →
See all articles →

Get started with AI right away

32 ready-to-use prompt templates, no prior knowledge needed, no jargon.

See the AI Starter Kit → Start the AI check
Frequently asked questions

Still unsure? We're happy to answer.

Do I need technical background for your guides?+

No, not at all. All our guides are written for absolute beginners. You just need a computer or smartphone and a free account with an AI tool like ChatGPT or Claude. Every prompt is written ready to copy directly.

How do I get the guides after purchase?+

Right after payment you'll get an email with your personal download link. The link is valid for 72 hours, and if it expires, we'll always send you a new one for free. Payment runs securely through Stripe (credit card, Apple Pay, Google Pay).

Which AI tools do the prompts work with?+

With all the common ones: ChatGPT, Claude, Gemini, Copilot and more. Our prompts are deliberately written to be tool-independent. Our AI Tool Comparison, including GDPR status, shows you which tool fits you best.

Are your recommendations GDPR-compliant?+

Data protection is our default, not an add-on. Every guide includes GDPR notes for all recommended tools: where the servers are, what may be entered, what may not. For businesses, we also explain when a data processing agreement is needed.

My industry isn't listed, what now?+

We create custom AI guides for any industry: from tax advisors to real estate agents to physiotherapists. Just write to us and briefly describe your everyday work, we'll get back to you with a proposal.